Introducing Breguet Refreshes the Tradition Collection with a Modern Touch
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Mido is a Swiss watch brand with a rich history of technical innovation and timeless designs. It was founded in 1918 by Georges Schaeren, and the company is currently based in the town of Le Locle, nestled in the Swiss Jura mountains. The name "Mido" is derived from the Spanish phrase "Yo mido," which translates to "I measure."
Since its inception, Mido's philosophy has revolved around combining innovation, aesthetics, and functionality. The brand gained early success with its elegant women's watches and visually attractive timepieces for men. Notably, Mido focused on producing scroll-free, functional, and water-resistant watches, and in 1934, they introduced the revolutionary Multifort line.
The brand collaborated with tennis champion Björn Borg in 1981, demonstrating their passion for partnering with iconic figures. In 1996, Mido released high-tech models known as BODYGUARD and WORLDTIMER, further cementing their reputation as pioneers in the industry.
Throughout its history, Mido has been inspired by architectural wonders, drawing design elements from iconic landmarks like the Roman Coliseum and the Great Wall of China. This unique approach has led to a diverse range of collections, each reflecting a piece of history and culture in its design.
Introducing The New Mido Multifort 8 One Crown Two-Tone
Mido Launches the Multifort 8 One Crown
Introducing The New Mido Ocean Star 200C Red Ceramic
Introducing MIDO Introduces the Multifort 8 Two Crowns in Rose Gold
Introducing The New Mido Multifort TV Chronograph
Introducing Mido Unveils the Multifort TV Big Date S01E02
Introducing Mido Launches the Multifort Chronometer¹ Racer
Introducing Mido Launches the Multifort TV Big Date Titanium
Introducing The New Mido Multifort Skeleton Chronograph
Introducing The New Mido Multifort TV Big Date
Introducing Mido Unveils the New Ocean Star 200C
Introducing Mido Unveils the Ocean Star Worldtimer
Introducing Mido Unveils the New Multifort TV Big Date
Introducing Mido Unveils the Ocean Star GMT Coated in Gold
Introducing The New Mido Multifort Skeleton Chronograph
Introducing Mido Launches The Multifort 8 Two Crowns
Introducing The New Mido Commander 1959 Pixel edition
Introducing Mido Announces New Version of the Multifort TV Big Date Watch
Introducing Mido Celebrates 90 Years of Its Multifort Collection
Introducing Mido Unveils New GMT Italy Limited Edition
Introducing MIDO Revives The Ocean Star Decompression Timer 1961 Limited Edition
Introducing Mido Releases a Slim and Sporty Ocean Star 39
Introducing Mido Unveils The Limited Edition Ocean Star 200C in Carbon
Introducing Mido Celebrates the 80th Anniversary of Its Ocean Star Collection with a Special GMT Watch
Editorial The Most Sought After Dial Finishing
First Look A Special UAE Edition of “The World Is Yours Dual Time Zone”
Editorial The Secrets of Watch Case Design
Editorial The Titanium Watch Revolution
Introducing The Voutilainen CSW or Cushion Shape Worldtime: A Sculpture in Time
Editorial Is Carbon Fiber the Key to Richard Mille and Horacio Pagani’s Success?
