Article of the week
The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Rolex

is a luxury Swiss watchmaker known for its iconic and prestigious timepieces. Founded in 1905 by Hans Wilsdorf and Alfred Davis, Rolex has become synonymous with quality, precision, and style.

Rolex is known for its use of high-quality materials, such as stainless steel, gold, and diamonds, and its commitment to innovation and cutting-edge technology. The company has developed several groundbreaking technologies over the years, including the first waterproof watch.

Rolex watches are highly sought after by collectors and enthusiasts around the world, and are often considered a status symbol due to their prestige and exclusivity. The brand has a reputation for creating timeless designs that never go out of style, and many of its watches have become iconic, such as the Submariner, the Daytona, and the Datejust. Rolex also has a strong commitment to philanthropy.

Stories