News Dubai Sets the Stage for Rolex’s Latest Partnership Reveal

Rolex has revealed that it has signed a contract with the SailGP Organising Committee to become the first Title Partner of the prestigious championship since its inception. The announcement comes just weeks after the French group LVMH succeeded Rolex as the title sponsor of Formula 1.

This marks Rolex’s next strategic move in the competitive world of sponsorship and advertising, where companies benefit greatly from the marketing revenue generated by audiences of luxury sports events. Rolex has long been a prominent sponsor of prestigious events across various fields, particularly in sports and the arts, including tennis, golf, and equestrian tours.

Now, Rolex is extending its involvement in the world of competitive sailing by becoming the first-ever Title Partner of SailGP, the elite sailing competition, which will now be known as the Rolex SailGP Championship. The partnership was unveiled at the grand launch event for the 2025 season, held at Expo City in Dubai, United Arab Emirates.

The event saw invited guests, including all 12 national teams, celebrate the new partnership while enjoying an immersive preview of the upcoming season. Earlier this week, SailGP also announced Emirates and DP World as Global League Partners and revealed the full lineup of 12 teams for the 2025 season.

In addition to the partnership with SailGP, Rolex’s presence in Dubai continues to grow. Ahmed Seddiqi & Sons, the official Rolex retailer in Dubai, has joined the Rolex Certified Pre-Owned Programme. The new programme will officially launch on 29 November at the Rolex Boutique in Wafi Mall.

For more information, visit Rolex official website.