News Ahmed Seddiqi & Sons Joins Rolex Certified Pre-Owned Programme

Ahmed Seddiqi & Sons, the region’s leading retailer of luxury watches, unveiled the Rolex Certified Pre-Owned Programme last night with the launch of an exclusive, dedicated salon within the Rolex boutique at Wafi Mall, Dubai.

Introduced by Rolex in 2022, the Certified Pre-Owned Programme enhances the availability and value of Rolex watches on the pre-owned market. This initiative guarantees the authenticity of pre-owned Rolex timepieces each at least three years old at the time of resale. Exclusively available through authorized retailers, the programme extends Ahmed Seddiqi & Sons’ offerings as Dubai’s official Rolex retailer, allowing customers to acquire pre-owned watches handpicked by Ahmed Seddiqi & Sons and certified by Rolex.

Each certified watch is accompanied by the prestigious Rolex Certified Pre-Owned seal, signifying its authenticity and quality. Additionally, a Rolex Certified Pre-Owned guarantee card, issued at the time of purchase, confirms the watch's genuine origin and ensures its proper functionality.
The result is one of the rarest watch collections presented in the salon 400 masterpieces carefully selected by the Seddiqi family, making it one of the most exclusive Rolex collections under one roof.

The curated collection at Ahmed Seddiqi & Sons spans decades, with more than half comprising rare and highly sought-after models. This selection is meticulously curated by members of the Seddiqi family, leveraging their extensive expertise and deep understanding of the regional market and its clientele. 
 

The 290-square-foot Rolex Certified Pre-Owned Salon at Wafi Mall will officially open to the public on November 29, 2024, offering an intimate space for collectors and buyers to explore the collection. In 2025, the programme will expand its reach with an online presence through Seddiqi.com, providing greater accessibility and convenience for clients seeking certified pre-owned Rolex timepieces.

“Building on our seven-decade legacy of expertise, the Ahmed Seddiqi & Sons Rolex Certified Pre-Owned Programme marks a significant milestone in our ongoing commitment to our clientele,” said Mohammed Abdulmagied Seddiqi, Chief Executive Officer of Ahmed Seddiqi & Sons. “This initiative not only elevates our offerings but also creates an exciting platform for watch enthusiasts to indulge their passion for exceptional timepieces. We are thrilled to strengthen our connection with collectors and watch aficionados by providing a certified pathway to acquiring rare and elusive Rolex models.”

For more information visit Ahmed Seddiqi & Sons official website.