Introducing The New Zenith Chronomaster Original Triple Calendar
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
The Swiss watchmaking brand Maurice Lacroix was founded in 1889, in Seneleges, Switzerland. The brand initially focused on distributing watches of other Swiss brands, mainly in the Far East.
In the early 1960s, Maurice Lacroix's parent company acquired a watch assembly plant in Senneleges, Switzerland, which marked the beginning of the brand's manufacturing capabilities. This acquisition provided the brand with the opportunity to develop and produce their own watches, ensuring greater control over the entire watchmaking process.
Since then, Maurice Lacroix has grown and established itself as an independent Swiss watch manufacturer. The brand has earned recognition for its craftsmanship, attention to detail, and innovative designs. The brand introduced its first in-house engine in 2006 and has since developed many of its engines. This focus on developing their own caliber underscores their commitment to watchmaking excellence.
In 2018, the brand Maurice Lacroix launched a program called (Friends of the Brand) and signed a sponsorship agreement with Lausanne, the best 3x3 basketball team in Switzerland. These initiatives demonstrate the brand's engagement with the wider community and its support for sporting endeavours.
Introducing Maurice Lacroix Unveils the 1975 Collection
Introducing Maurice Lacroix Unveils the AIkon Automatic Wotto
Introducing Maurice Lacroix Unveils Three Editions of the Aikon Automatic Skeleton Watch
Introducing The New Maurice Lacroix Aikon Automatic Ceramic 39 mm & 42 mm
Introducing The New Maurice Lacroix Titanium Aikon Automatic & Chronograph
Introducing New Maurice Lacroix Pontos S Diver in Black Steel and Bronze
Introducing New Limited Edition Maurice Lacroix Aikon Automatic Bronze 42mm
Introducing Maurice Lacroix Introduces The AIKON PVD Limited Edition
Buying Guide Here we go for the top ten watches under USD1000
Introducing Maurice Lacroix’s AIKON Automatic Limited Summer Edition: A Splash of Summer Elegance
Introducing Bvlgari Shines Again with the World's Thinnest Tourbillon
Introducing Rolex Launches the Daytona 126518LN in Yellow Gold with a Turquoise blue Dial
Hands on Patek Philippe Unveils the Split-Second Chronograph 5370R
Introducing A. Lange & Söhne Unveils the Minute Repeater Perpetual
Introducing F.P.Journe Launches the Chronomètre Furtif with a Striking Tungsten Carbide Case
Introducing Gerald Charles Unveils the Maestro GC Sport Tennis Watch
