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Tissot SA is a Swiss luxury watch brand founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in Le Locle, Switzerland. It operates under the Swatch Group and is known for its innovations such as the first mass-produced pocket watch, the first anti-magnetic watch, and the first tactile watch with "T-Touch" technology.
With a motto of "Innovators by Tradition," Tissot has a rich history and has served as an official timekeeper for various sports events. The brand has a strong celebrity association, having been worn by notable figures like Princess Diana, Grace Kelly, and Elvis Presley. Tissot's revenue in 2017 was €1.0 billion, and it occupies a place in the mid-range market segment.
The brand's watches suit all tastes, occasions, and preferences, as it offers a variety of watches: (sports watches, pocket watches, gold watches, touch watches, vintage watches, and classic watches). The brand offers mechanical watches and quartz watches.
Introducing Tissot Reintroduces the Visodate for a New Generation
Introducing The New Tissot the T-Race MotoGP 2026 Automatic Chronograph
Introducing Tissot launches the PR516 Powermatic 80 38mm
Introducing Tissot Expands the PRX Collection with Two Titanium Models and One in Damascus Steel
Introducing Tissot Celebrates Grendizer’s 50th Anniversary with a Special PRX Edition
Introducing The New Tissot Ballade COSC Powermatic
Introducing Tissot Unveils The 2025 T-Race MotoGP Automatic Chronograph
Introducing Tissot Unveils the New PR 516 Chronograph with a White Dial
Introducing Tissot's Two New Additions to the Le Locle Collection
Introducing Tissot Unveils Powermatic 80 in Four Colors
Introducing Tissot's New Additions to The Sporty PRX Collection
Introducing Tissot Honors Grendizer with a Special PRX Powermatic 80 Edition
Introducing A New Addition to the Classic Tissot Heritage 1938 Collection
Introducing New Tissot Seastar 1000 Powermatic 80 in 41mm
Introducing New Tissot PRX Powermatic Automatic Mint Green & Chronograph Green
Introducing Tissot, Wilson and The WNBA collaborates unveiling the Seastar Powermatic 80
Introducing The New Tissot PR516 Chronograph Mechanical
Introducing Tissot Collaborates with NBA Star Damian Lillard and Introduced a PRX Special Edition
Introducing Tissot Celebrates The 'Le Locle' collection 20th anniversary
Introducing Tissot Revels The PRX Powermatic 80 Gold 40mm
Introducing Tissot introduces the 1938 vintage inspired collection
Editorial The Most Sought After Dial Finishing
First Look A Special UAE Edition of “The World Is Yours Dual Time Zone”
Editorial The Secrets of Watch Case Design
Editorial The Titanium Watch Revolution
Introducing The Voutilainen CSW or Cushion Shape Worldtime: A Sculpture in Time
Editorial Is Carbon Fiber the Key to Richard Mille and Horacio Pagani’s Success?