Article of the week
The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Cyrus

Cyrus Watches is a Swiss luxury watch brand founded in 2010 by a Swiss entrepreneurial family with a long tradition in the creation of leading global luxury brands. Cyrus Watches is headquartered in Le Locle, Switzerland, a town known for its rich watchmaking heritage.

Cyrus is known for its distinctive design language, featuring bold and innovative case shapes, intricate dial designs, and mechanical prowess. The brand's collections cater to watch enthusiasts who appreciate contemporary aesthetics and unique timepieces that stand out from the crowd. 

The Klepcys collection showcases the brand's technical mastery and creativity, offering models with complex complications such as moon phases, retrograde displays, vertical tourbillons, and skeletonized dials.

Cyrus Watches is committed to producing high-quality timepieces with a strong focus on craftsmanship, innovation, and precision. The brand collaborates with renowned Swiss watchmakers to create its in-house movements, ensuring the highest standards of Swiss horology.

With its daring designs and technical achievements, Cyrus Watches has successfully carved a niche for itself in the luxury watch market. Collectors and enthusiasts appreciate the brand's dedication to creating timepieces that challenge conventional design norms while maintaining a commitment to exceptional quality and performance.