Introducing Ferdinand Berthoud Unveils the Mesure du Temps 1787 Chronomètre FB 2TV
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.
That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.
Benrus is a historic American watch company founded in 1921 in New York City by Romanian-American brothers Benjamin, Oscar, and Ralph Lazrus. The brand's name is a blend of “Ben” from Benjamin and “rus” from the family surname. Originally launched as a watch repair business, Benrus quickly transitioned into manufacturing, assembling watches fitted with Swiss movements imported from La Chaux-de-Fonds, Switzerland. By 1923, the company had established its headquarters in the Hippodrome building on Sixth Avenue, in the heart of Manhattan’s jewelry district.
Benrus rose to prominence for its robust, military-grade timepieces worn by U.S. soldiers during World War II, the Korean War, and the Vietnam War. Iconic models such as the Sky Chief chronograph and the Type I dive watch became staples among both servicemen and civilians. The brand also enjoyed celebrity appeal, with endorsements from notable figures like Charles Lindbergh and Babe Ruth.
After facing difficulties during the quartz crisis of the 1970s, Benrus underwent several ownership changes and fell into dormancy. In 2017, the brand was acquired by Benrus Holdings, LLC, an affiliate of New England Partners Opportunities Fund, with the aim of reviving its storied legacy. By 2020, Benrus relaunched with a focus on heritage-inspired designs, once again establishing its headquarters in the historic Hippodrome building where its journey began nearly a century earlier. Today, Benrus continues to honor its roots, producing timepieces that blend classic American design with modern craftsmanship.
Introducing Benrus Revives the Sky Chief with a 36mm Case
Introducing Benrus Revives the Ultra-Deep Edition
Introducing Benrus Revives the DTU-2A/P
Introducing The New Benrus Type 1 MilSpec
Introducing Benrus Revives Its Iconic Military Design with the Type 1 M1
Introducing The American Brand Benrus Unveils the 3061 GT
Editorial The Most Sought After Dial Finishing
First Look A Special UAE Edition of “The World Is Yours Dual Time Zone”
Editorial The Secrets of Watch Case Design
Editorial The Titanium Watch Revolution
Introducing The Voutilainen CSW or Cushion Shape Worldtime: A Sculpture in Time
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