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CODE41 is an independent Swiss watch brand founded in 2016 in Lausanne, Switzerland, by designer Claudio D’Amore, who previously worked with several major watchmaking houses. From the outset, CODE41 set out to challenge traditional watch industry norms through a radically different and transparent approach.
At the core of CODE41’s philosophy is Total Transparency on Origin (TTO). Instead of relying solely on the traditional “Swiss Made” label, the brand discloses the origin, suppliers, and production costs of every component used in its watches. This level of openness allows customers to understand exactly where their watch comes from and what they are paying for—an approach that is still rare in high-end watchmaking.
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