
Introducing Seiko Collaborates Officially with Pepsi: The SRPL99 & SSK047
Welcome to the hub of the horoloy
The company was founded in 2017 and presented its first watches in 2021. This independent brand was established by four individuals: Thierry Fisher, Jeremy Frelechox, Axel Leuenberger, and Mehmet Korutürk. Axel Leuenberger, the CEO, brings a wealth of experience from his tenure at APRP (Audemars Piguet Renaud Papi) and spearheaded the watch's conceptualization. Thierry Fisher serves as the creative director, while Jeremy Frelechox, the CTO, boasts 15 years of expertise at APRP and six years at Girard-Perregaux. Lastly, Mehmet Korutürk, the Chairman of Vanguart, brings a financial background, having previously worked for a private equity firm with ownership of an F1 team.
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