Introducing Ferdinand Berthoud Unveils the Mesure du Temps 1787 Chronomètre FB 2TV
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.
That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.
The brand was founded in 2017 by French entrepreneur Lilian Thibault. The headquarters of the brand are located in La Chaux-de-Fonds, Switzerland, known for its watchmaking heritage.
One of the key aspects of Awake Watches is their commitment to environmental sustainability. The brand emphasizes the use of eco-friendly and recycled materials in the production of their watches. For example, they incorporate recycled stainless steel, cork, and recycled PET plastic into their watch designs. This approach aims to reduce the environmental impact associated with traditional watch manufacturing.
Awake Watches are known for their clean lines, simple dials, and modern aesthetics. They offer a range of models for both men and women, with different strap options and sizes. The watches typically feature Swiss quartz movements, ensuring accuracy and reliability.
In addition to their sustainable approach and design philosophy, Awake Watches also promote transparency in their production processes. They strive to provide customers with information about the origin of materials used and the overall environmental impact of their products.
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