Introducing Tiffany & Co. Introduces Two Eternity Baguette Editions

At the recent LVMH Watch Week in Milan, Tiffany & Co. unveiled its first men’s watch under the LVMH umbrella, a significant milestone for the brand. The timepiece is powered by the famed El Primero movement from its sister brand, Zenith. Tiffany also celebrated its heritage in ladies’ watches by introducing two new additions to the Eternity collection.

Uniting its legacy of exceptional creativity and jewelry expertise with a strong foundation in fine watchmaking, Tiffany & Co. presents a new model in the Eternity by Tiffany collection: the Eternity Baguette. Housed in a 36mm diamond-set round case in 18k white gold, the watch features a bezel adorned with baguette-cut stones for the first time—a subtle homage to the classic eternity ring design. This complements the collection’s signature precious stone hour markers.

The Eternity Baguette is offered in two variations:

Eternity Baguette Diamond: combines a diamond-set bezel with aquamarine hour markers.

Eternity Baguette Blue Gradient: features a bezel set with sapphires, topazes, and emeralds, paired with diamond hour markers.

The Eternity by Tiffany collection embodies a design language that is both timeless and contemporary. Its aesthetics draw inspiration from vintage Tiffany & Co. advertisements of the 1960s, which highlighted diamond engagement rings in various shapes and styles. Each hour on the dial is marked by a different diamond cut, round brilliant, baguette, cushion, Tiffany True®, marquise, Asscher, heart, pear, oval, emerald, triangle, and princess. The 12-hour marker is represented by a heart-shaped diamond, symbolizing the notion that each day begins and ends with love. In a testament to Tiffany’s craftsmanship, artisans mill the 12 diamond settings by hand and set each stone individually.

The bezel continues the theme of the classic eternity ring with an unbroken line of gemstones. The crown is set with a solitaire diamond and echoes the six-prong design of Tiffany’s iconic engagement ring setting.

Powering the watch is an automatic movement from Swiss manufacturer Le Temps. The compact 15.7mm LTM2100 caliber features a single barrel, beats at 25,200 vibrations per hour (vph), and offers a 38-hour power reserve.

The Blue Gradient model showcases a navy-blue sunray dial framed by a bezel of topazes, sapphires, and emeralds, totaling over 5 carats. The Diamond version pairs aquamarine hour markers with a bezel of 36 baguette diamonds, totaling 9.79 carats. Both models are completed with color-coordinated alligator straps and an 18k white gold “T” buckle set with diamonds.

For more information, visit Tiffany & Co. official website.