Introducing The Studio Underd0g x Massena LAB 03SERIES Champagne & Caviar

In recent years, Studio Underd0g has become a refreshing force in contemporary British watchmaking, building its reputation on creativity, humor, and a fearless approach to design. Rejecting the stiffness of traditional horology, each creation stands out for its bold concept and individuality, often infused with storytelling and a touch of lighthearted charm.

Today, Studio Underd0g teams up with Massena LAB, the collaborative platform founded by William Massena, one of the watch world’s most respected collectors and creative minds, to unveil the 03SERIES Champagne & Caviar.

The watch is housed in a 316L stainless-steel case measuring 38.5 mm in diameter and 13.6 mm in thickness. The three-part construction includes a screw-down caseback and a double-domed sapphire crystal protecting the dial. Water resistance is rated at 50 meters.

The dial features a two-layer construction with a metallic radial sunray base and a coarse dégradé top layer that subtly shifts in tone. The oversized “big-eye” 30-minute counter at 3 o’clock has been reinterpreted to resemble a pot of caviar, while the base of the chronograph hand is shaped like a champagne bottle, a clever nod to the watch’s theme. The champagne-colored dial is finished with tachymeter markings and coated with Super-LumiNova C3 for legibility in low light.

Powering the watch is the manual-winding Sellita SW510 M calibre, a cam-operated monopusher chronograph movement. This custom “Spécial” version has been decorated exclusively for Studio Underd0g, featuring a ruthenium anthracite bridge with Côtes de Genève finishing. The movement beats at a frequency of 28,800 vph (4 Hz) and offers an impressive 63-hour power reserve.

It comes fitted with a 20 mm pebble-grain calfskin leather strap, handcrafted by The Strap Tailor. The strap tapers to 16 mm for comfort and elegance and is equipped with quick-release spring bars and a signed stainless-steel buckle.

The 03SERIES Champagne & Caviar is limited to only 200 pieces and will be available exclusively through the brand’s website starting November 11th at 3 p.m. GMT (7 p.m. Dubai time), priced at £1,750 (approximately AED 8,400).

For more information, visit Studio Underd0g’s official website.