Introducing The New Parmigiani Fleurier Tonda PF 36mm Alta Rosa

Parmigiani Fleurier has always operated with a different volume setting. Where many contemporary manufactures chase recognisable silhouettes and louder signatures, Michel Parmigiani’s universe leans into proportion, surface, and the kind of finishing that only reveals itself in motion. The brand’s modern identity is built on that philosophy: an insistence that refinement is not a reduction of craft, but its most demanding expression.

The Tonda PF line is the perfect example, launched in 2021 as the brand’s streamlined vision of the luxury sports watch. As the collection expanded into various complications, Parmigiani also applied the same design language to a more compact format that could sit naturally across a wider range of wrists. The result arrived in 2022 with a 36mm time-only interpretation that removed the date for a purer, more focused layout. Today, the brand is launching the Tonda PF Automatic 36mm Alta Rosa, featuring a beautiful pink dial.

The stainless steel case measures 36 mm in diameter and 8.6 mm in thickness, finished with alternating polished and brushed surfaces and topped by a 950 platinum knurled bezel. A sapphire crystal with anti-reflective treatment covers the dial, and the crown screws down to reinforce the watch’s everyday sporting intent. Around the back, a sapphire exhibition caseback reveals the movement, and the watch is water-resistant to 100 metres.

The Alta Rosa dial carries the collection’s Grain d’Orge hand-guilloché pattern, using texture to give the pale pink tone depth. Time is indicated by skeletonised delta-shaped hour and minute hands in 18k gold, paired with hand-applied 18k gold indices with rhodium plating. The display remains deliberately pure, showing only hours and minutes, with an oval medallion at 12 o’clock bearing the PF emblem.

Power comes from Parmigiani Fleurier’s in-house calibre PF770, an automatic movement beating at 28,800 vph (4 Hz) and offering a 60-hour power reserve. Visible through the sapphire back, the calibre is finished with Côtes de Genève and hand-finished bridges, while the skeletonised 22k rose-gold rotor combines polished and sandblasted surfaces.

The watch is fitted with an integrated stainless steel bracelet, finished to match the case with polished and satin-brushed surfaces, and secured by a folding clasp. This Alta Rosa edition joins the permanent collection at a price of CHF 21,900, approximately AED 103,200.

For more information, visit Parmigiani Fleurier’s official website.