Introducing TAG Heuer Introduces the Formula 1 Chronograph × Senna Automatic

Continuing its tribute to one of Formula 1’s most iconic champions, TAG Heuer introduces a new timepiece celebrating the enduring legacy of Ayrton Senna. Unveiled during the São Paulo Grand Prix, these latest TAG Heuer Formula 1 Chronograph x Senna models mark the next chapter in the brand’s long-standing collaboration with the Senna Brand, a partnership that began in 1994 and has since produced a series of bold, performance-driven chronographs.

This year, TAG Heuer presents two special editions honoring Senna’s precision, speed, and lasting influence. The primary model highlighted here is the automatic chronograph, while a second 43 mm quartz variant in stainless steel, limited to 3,000 pieces, is also offered. Both watches adopt a green and yellow color palette as a nod to Senna’s Brazilian heritage and feature the signature “SENNA” branding.

The automatic model stands out with a striking 44 mm case crafted from lightweight, sandblasted Grade 2 titanium, coated in black DLC for a robust, stealth-inspired finish. The watch is water-resistant to 200 meters, and the solid, screw-down caseback also receives the black DLC treatment. It is engraved with an evocative depiction of Senna’s eyes as seen through his helmet visor, a powerful and personal tribute.

A fixed bezel in forged carbon adds further technical appeal, offering a marbled and unique visual texture—no two bezels are identical. Engraved with a tachymeter scale, it also features Senna’s double-“S” logo at 12 o’clock in yellow. Additional yellow accents appear on the lacquered crown ring and at the case-to-bezel joint, adding sharp contrast against the black case. The redesigned chronograph pushers at 2 and 4 o’clock enhance both ergonomics and modern presence.

The dial features a black sunray-brushed finish enlivened with vivid yellow details. At 12 o’clock sits the 30-minute chronograph counter, while the running seconds at 9 o’clock carries the bold yellow “S” emblem. The central chronograph seconds hand is also rendered in bright yellow for immediate legibility. The standout tribute lies at 6 o’clock: a 12-hour chronograph counter in the Brazilian national colors of ‘’blue, green, and yellow’’ an unmistakable salute to Senna’s roots. Applied hour markers, inspired by Formula 1 livery aesthetics, are filled with Super-LumiNova, as are the skeletonized hour and minute hands.

Powering this edition is the automatic Calibre 16, a cam-operated chronograph movement running at 28,800 vph with a 42-hour power reserve, based on trusted Sellita architecture.

Completing the watch is a vibrant yellow rubber strap that echoes the dial accents, secured with a black DLC-coated pin buckle engraved with the TAG Heuer shield. The timepiece arrives in a special deep-blue presentation box with three signature stripes and a matching travel pouch, echoing Senna’s legendary racing helmet.

Unlike many tribute releases, this edition is not limited. It is priced at USD 5,850, approximately AED 21,500.

For more information, visit Tag Heuer official website.