Introducing Rado Adds a New Trio to The True Square collection

Rado, established in 1917, is a member of the Swatch Group. The brand is renowned for its ceramic watches, with one of its most notable innovations being Plasma High-Tech Ceramic. This material combines the scratch resistance and durability of ceramic with the elegant appearance of metal, without using any metal at all. Through an innovative process, Rado enhances the ceramic with carbon, giving the watch a distinctive metallic sheen.

A prime example of this is the creation of Plasma High-Tech Ceramic, a material that combines the durability and scratch resistance of high-tech ceramic with the sleek appearance of metal, without using any metal at all. Through an innovative process, Rado enriches ceramic components with carbon, giving them a distinct metallic sheen that is both striking and sophisticated.

For 2025, Rado takes this material further with the introduction of three new models in its True Square collection. These watches feature a fresh take on the brand's iconic square design, incorporating matte-finished Plasma High-Tech Ceramic for the first time. The new models come in two colour options: titanium and black, alongside a third black variant paired with a rubber strap for a sportier feel. Each timepiece measures 38mm in diameter with a slim 9.7mm profile, and an overall lug-to-lug measurement of 44.2mm. The dial is protected by an anti-reflective sapphire crystal, ensuring optimal legibility.

The skeletonized dial showcases the movement’s components, with indices and hands treated with Super-LumiNova for enhanced visibility in low light. The transparent casebacks reveal the Caliber R808, an automatic movement based on the ETA C07.901. This movement operates at 21,600 vph (3 Hz) and offers an 80-hour power reserve. The watches are priced between USD 2,500 / AED 9,200 and USD 3,000 / AED 11,000.

For more information, you can visit Rado’s official website.