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Interview Mr. Allessandro Ficarelli, Chief Marketing Officer of Panerai

Presenting the company's latest releases on the occasion of an exhibition Watches & Wonders 2024

ByWaqt

13.04.2024

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Mr. Allessandro Ficarelli, Chief Marketing Officer of Panerai

During our visit to the Panerai pavilion at the Watch & Wonders 2024 exhibition, we were hosted by Mr. Allessandro Ficarelli, the chief marketing officer for Panerai, who spoke to us about the company’s recent releases at the exhibition. He also touched on the technologies offered by the brand, such as the ““Ti-Ceramitech” material, which was developed in collaboration with engineers from the Luna Rossa sailing racing team.

The Italian company did not limit itself to one version, but rather presented five new versions, the last of which, as Alessandro explained to us, was the “Carbo-Tech” tourbillon version.

the Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech. article from here

And the Submersible Tourbillon GMT Luna Rossa Experience, article from here.

تيتانيوم

سيراميك

blue

ازرق

carbon

كاربون

black

اسود

ceramic

white