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The first watch to be designed and engineered at the brand's new Swiss factory
Founded in 2017, MING set out to revive excitement in the watch industry through carefully crafted designs and the exploration of innovative materials and engineering. Despite being a young brand, MING has already achieved remarkable technical milestones, including producing the world’s lightest watch,a release that captivated watch enthusiasts globally.
Last year, we had an exciting meeting the founder, Mr. Ming Thein, who shared insights into the brand’s inception and its journey. During our engaging discussion, he revealed plans to establish a dedicated factory in Switzerland. Today, we’re thrilled to announce that MING has inaugurated its new factory in La Chaux-de-Fonds, marking this milestone with the launch of the 37.02 Minimalist Edition.
Crafted in stainless steel, the 37.02 case measures 38mm in diameter and 11mm in height. Its narrow bezel and mixed polished-brushed finishes give it a refined, visually larger, and slimmer appearance while maintaining comfort for various wrist sizes. The oversized crown, paired with double gaskets, ensures easy winding and setting, as well as water resistance up to 100 meters.
The dial, crafted from luminous sapphire, features a dynamic design that enhances visibility. Laser-cut channels create striking dial markings, adding depth and contrast. Both the hour and minute hands are coated in blue-emitting Super-LumiNova X1 for exceptional legibility, providing contrast with the hour indices that glow white.
Under the sapphire crystal case back, the customized automatic caliber SW300-1 from Sellita is exposed, which is the same movement used in MING’s famous diving watch, the MING 37.09 Bluefin. Featuring anthracite open-worked bridges and a rotor. It operates at a frequency of 4Hz, includes a stop-seconds mechanism, and offers a 50-hour power reserve.
The watch comes with a black FKM rubber strap and features the brand’s signature keeperless tuck buckle. It is priced at CHF 3,250, which is equivalent to AED 13,800.
For more information visit Ming’s official website.
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