Introducing MB&F Announces The New M.A.D.1 in Vivid Mint Green

MB&F, which stands for Maximilian Büsser and Friends, is a Swiss luxury watch manufacturer founded by Maximilian Büsser in July 2005 in Geneva, Switzerland. This brand is renowned for its innovative and artistic approach to watchmaking, specializing in producing small series of concept-type watches.

The MB&F team has just unveiled the M.A.D.1 GREEN, the third edition of the M.A.D.1 wristwatch, which made its debut in June 2021 under the M.A.D.Editions label. This release marks the progression of a collection that originated as a tentative acknowledgment to clients and suppliers and has subsequently established itself as a notable horological presence within MB&F’s portfolio.

The M.A.D.Editions project was born out of the frustration that not everyone could afford MB&F's high-end timepieces. It was conceived as a side project to express gratitude to those who played a significant role in the brand's success.

As it was mentioned in the press release, “The M.A.D.1 was never “launched”. In June 2021, without any forewarning, it was simply presented in a short email, accompanied by a few photos, to MB&F’s suppliers and collectors”.  

So basically, The M.A.D.1 BLUE, the first edition of these watches, was not launched with much fanfare. Instead, it was quietly presented to MB&F's network of suppliers, referred to as "Friends," and the registered members of "The Tribe," the MB&F owners' club. The watch's price of CHF 1,900 + tax, which is equivalent to AED 7,800, an affordable price compared to MB&F's usual offerings, a reflection of its origins as a “thank-you” gesture.

During 2022, the M.A.D.1 RED was introduced, featuring a cherry red design and an accessible price of CHF 2,900 + tax which is equivalent to AED 12,000. It won the Prize of  the year’s best watch priced under CHF 3,500 at the Grand Prix d’Horlogerie de Genève. In recent news, MB&F decided to discontinue the production of the M.A.D.1 RED. However, they have introduced the M.A.D.1 GREEN in a vivid green color, offering fans and collectors another opportunity to own a timepiece from this collection, with a price equivalent to the M.A.D.1 RED.

Encased within a 42mm stainless steel case that features portions crafted from both mineral glass and sapphire crystal, with polished bezel and lugs. The dial showcases a triple-blade tungsten titanium rotor with Super-Luminova coating, over the upside down automatic Japanese movement Miyota 821A, that operates at 21,600vph, and holds 42 hours of power reserve.  

MB&F is known for its exceptional time-telling designs, which are typically displayed on the side of the watch, adjacent to the lugs, just like the HM9 SV and the HM8 Mark 2. The M.A.D.1 GREEN feature revolving hours and minutes displayed on aluminum cylinders with Super-luminova coating. The green cylinder at the top indicates the hours, while the black cylinder at the bottom showcases the minutes, with a pointer positioned between the lugs.

The watch is paired with a black leather strap featuring green stitching and a folding clasp. The new batch of 1,500 green-colored pieces will be obtainable through M.A.D.Editions' standard raffle system. Enthusiasts can enter by signing up on the M.A.D.Gallery e-shop from September 12th for two weeks. After a list review, winners will be randomly drawn under bailiff supervision, with results in early October. Deliveries are planned between October 2023 and April 2024.

For purchasing the tickets please visit M.A.D.Gallery e-shop.