Summary Manuel Emch, Waqt’s Personality of the Year 2024

As 2024 draws to a close, watch enthusiasts agree that it has been a year of profound challenges and transformations in the luxury watch industry. Declining demand, reduced sales, and a cautious approach from collectors have forced brands to intensify their efforts to captivate audiences. Amid these turbulent times, some individuals stand out as pillars of resilience and innovation.

Manuel Emch is one such figure. Known for his unwavering passion and creative foresight, Emch has consistently proven his ability to redefine the horological landscape. His work spans multiple brands, where he has left an indelible mark, balancing exceptional craftsmanship with affordability, a combination that continues to resonate with both seasoned collectors and newcomers.

A Journey of Leadership and Innovation

Manuel Emch began his career in the Swatch Group, where he became one of the youngest CEOs at the age of 29, leading Jaquet Droz with distinction. In 2009, he transitioned to the independent Swiss brand Romain Jerome, further cementing his reputation as a visionary leader. In 2018, Emch founded Le Bureau, a consulting firm dedicated to supporting independent watchmakers. Through this venture, he collaborated with esteemed names such as Louis Erard, Raketa, and kollokium, offering them strategic guidance that revitalized their brands and positioned them for global success.

Reviving Louis Erard: A Model of Creative Partnerships

Under Emch’s leadership, Louis Erard, a heritage brand founded in 1929, underwent a remarkable transformation. Once struggling to maintain relevance in the competitive luxury market, the brand found its footing through a strategy that blended traditional watchmaking with contemporary design.

What set Emch apart was his ability to foster partnerships with some of the most respected and hard-to-reach names in the industry. These collaborations were not only groundbreaking but also instrumental in reshaping Louis Erard’s identity. Among the luminaries he worked with:

- Alain Silberstein, the French designer renowned for his bold and artistic creations.

- Konstantin Chaykin, the celebrated independent Russian watchmaker behind the iconic "Joker" watch.

- Kudoke, a brand revered for its intricate craftsmanship.

- Vianney Halter, a legend in independent watchmaking, recognized for his innovative approach.

- Atelier Oï, Massena Lab, and Cédric Johner, whose collaborations brought a modern artistic flair to the brand’s collections.

These partnerships weren’t merely marketing endeavors; they were transformative. By combining creativity with traditional craftsmanship, Emch redefined Louis Erard as a daring yet authentic brand that stayed true to its Swiss heritage. His work attracted a new generation of collectors while retaining the loyalty of seasoned enthusiasts.

Kollokium and Raketa: A Testament to Emch’s Vision

In 2020, Emch co-founded Kollokium, a brand that merged art and modern design to create truly avant-garde timepieces. The Project 01 collection, with its innovative three-dimensional dial, epitomized the company’s commitment to pushing boundaries while maintaining functionality.

Emch also played a pivotal role in the revitalization of Raketa, one of Russia’s most storied watch brands. Under his guidance, Raketa successfully updated its designs while preserving the essence of its historical legacy. His leadership helped the brand expand globally, gaining recognition from a new wave of international collectors.

A Visionary in Challenging Times

Manuel Emch’s journey is a testament to his leadership, dedication, and unparalleled vision in the horological world. Through strategic collaboration, innovation, and an unwavering commitment to craftsmanship, he has elevated every brand he has touched.

Recognizing his exceptional contributions, the Waqt team has named him Horology’s Leader of the Year , a well-deserved honor that underscores his influence in an industry undergoing rapid change. Amid economic uncertainties and shifting consumer dynamics, Emch stands as a beacon of creativity and perseverance. His story serves as an inspiration to all who seek to leave their mark on their field, proving that passion and vision can overcome even the most daunting challenges.