Interview In our interview with Mr. Rolf Studer, the CEO of Oris

In our interview with Mr. Rolf Studer, CEO of the Oris brand, during Dubai Watch Week, Mr. Studer expressed his excitement about returning to Dubai. He shared with us some details about his brand, the company’s latest developments, and its future aspirations in the region and the world.

Partnership with Seddiqi Family:

Since Oris re-established its presence in the UAE in 2021 in collaboration with the Seddiqi family, Mr. Studer highlighted the positive strides in their working relationship. He emphasized the strong partnership with Seddiqi, expressing pride in being associated with them.

Oris Social Club UAE

With the recent announcement of the Oris Social Club UAE, Mr. Studer sees it as an opportunity to enhance Oris's presence in the region through social media platforms. He anticipates that the social club, led by its presidents, will generate positive energy and engaging discussions, not only about Oris but the watch industry as a whole.

Innovation and Watch Collections

Mr. Studer discussed Oris's commitment to creating watches accessible to enthusiasts. While showcasing their capabilities, as seen in the laser dial, he stressed the importance of maintaining accessibility to a wide audience.
And the “Artist King Monkey” edition with Enamel dial, so Oris is trying to give a hint of what it can do, by maintaining its principles of affordable watches.

Laser Dial Process:

Explaining the laser dial process in detail, Mr. Studer highlighted that the vibrant colors on the Full Titanium watch are a result of a laser treatment, showcasing the brand's dedication to innovation.
Upcoming engines and future complexities?
Mr. Studer touched on the launch of several new engines relatively quickly and promised more complexity and innovation in the future and hinted at new discoveries from the company.

According to Oris, a laser technique that's novel in watchmaking has been used to create a dial that changes colors as it catches light at different angles. Oris describes the treatment as using surface manipulation that splits the light into its component parts to create a rainbow effect depending on where you view the watch from.

Future Calibers and Complications:

Mr. Studer touched upon the rapid release of new calibers, promising more complications and innovations in the future. While there is no plan for a micro-rotor movement currently, he hinted at continuous exploration.

Manual Winding Watches:

The success of the Caliber 473 in manual winding watches has inspired Oris to incorporate this movement into more timepieces, demonstrating the brand's responsiveness to customer preferences.

Precious Metal Editions:

Discussing the 18k gold version of the Oris Big Crown Wings of Hope edition, Mr. Studer noted its success, attributing it to its limited edition and charitable cause.

Aquis Collection:

On the Aquis collection, Mr. Studer remained tight-lipped about future materials but emphasized Oris's intensive exploration of innovative materials.

In-House Movement Production:

Mr. Studer clarified that while Oris designs and engineers the Caliber 400, the parts are manufactured by specialized companies, a common practice in the Swiss watch industry.

Middle East Initiatives:

Addressing potential initiatives in the Middle East, Mr. Studer expressed openness to projects aligning with Oris's message and DNA, emphasizing the importance of meaningful collaborations.

In conclusion, Mr. Studer's insights provide a glimpse into the dynamic future of Oris, where innovation, accessibility, and strategic partnerships continue to be key pillars of the brand's success.