News Hublot MP-10 Wins The Red Dot Award For Product Design 2024

The Red Dot Design Award is an annual, international competition that recognizes and celebrates exceptional design and quality. This year, a select panel of designers and experts granted the Red Dot Design Award for Product Design to the Hublot MP-10 Tourbillon Weight Energy System for its ingenuity and exceptional craftsmanship.

Established in 1955 by the Design Zentrum Nordrhein Westfalen in Germany, the Red Dot Award is one of the most prestigious seals of quality for outstanding design and innovation. The award covers a wide range of design disciplines.

Hublot’s recent triumph at the Red Dot Design Awards highlights that there is more to a good watch than just movements and finishing. Hublot won the Red Dot Award for Product Design for its "ingenuity and exceptional design," among many other inventions in different fields.

Recently unveiled at LVMH Watch Week, Hublot’s MP-10 Tourbillon Weight Energy System Titanium features no dial or hands and is not round, making it the perfect timepiece for the Red Dot jury. Instead, it has four constantly rotating displays: the hours and minutes in the upper third of the dial combined with an invisible magnifying glass, a circular power reserve in the central third with a distinctive green and red zone, and the seconds indicated directly on the tourbillon cage in the lower third.

Hublot smartly fused the dial with the caliber, featuring an architectural design with a particularly expressive movement. The MP-10 provides a simplified reading of time from top to bottom in a state of fluidity.

The design of the power reserve is a main highlight of the MP-10, with a two-tone disc (green and red) set coaxially to the hours and minutes. This design eliminates traditional space constraints dictated by a central display on the horizontal plane, allowing for a vertical reading of time. This aligns with more natural eye movement, as the indicators share the same white lacquer typography on black aluminum rollers.

The winding system follows the same logic as the rest of the watch. Traditional movement features a flat dial paired with an oscillating weight on the case-back side. While this design type is not compatible with the MP-10, the designers at Hublot retained the weight principle but verticalized it, much like the movement.

The Hublot MP-10 Tourbillon Weight Energy System Titanium It is limited to just 50 pieces, and priced at 250,000 CHF which is equivalent to 1,062,000 AED.

For more details about the watch, read our hands-on article.