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A beautiful set of bold colored gemstone
The independent watchmaker H. Moser & Cie. is renowned for its minimalist designs and bold creativity. For Watches and Wonders 2025, it unveils the new Endeavour Pop Collection, a vibrant, artistic interpretation of its famed Endeavour line. The Pop Collection is designed as a chromatic odyssey, blending unexpected color combinations and bold gemstone artistry into the brand’s typically monochromatic style.
The collection spans three models with distinct designs. The Endeavour Small Seconds Concept Pop features a polished 38mm stainless steel case that is 10.4mm thick, while the Endeavour Tourbillon Concept Pop comes in a slightly larger 40mm steel case, though the thickness remains the same. The pinnacle of the collection, the Endeavour Minute Repeater Tourbillon Concept Pop, is crafted in 40mm 5N red gold and measures 13.5mm thick.
The heart of the Endeavour Pop Collection lies in its dials, which showcase a dynamic blend of gemstones including Burmese jade, turquoise, coral, pink opal, lapis lazuli, and lemon chrysoprase. Each stone was sourced for its vivid purity and carefully selected to form bold, modern compositions. In typical Moser fashion, the dials are free of logos and indices, allowing the natural beauty of the materials to take center stage.
The Endeavour Small Seconds Concept Pop is powered by the automatic HMC 202 calibre, offering a robust three-day power reserve. The Endeavour Tourbillon Concept Pop houses the HMC 805 calibre, featuring a flying tourbillon positioned at 6 o’clock and also offering a three-day power reserve. At the top of the line, the Endeavour Minute Repeater Tourbillon Concept Pop beats to the rhythm of the hand-wound HMC 904 calibre, offering 90 hours of power reserve, with its gongs and hammers visible from the dial side.
Each watch is paired with a classic gray leather strap, and the Endeavour Pop Collection is released as a series with highly exclusive numbers. The Endeavour Small Seconds Concept Pop is limited to 28 pieces per dial variation. The Endeavour Tourbillon Concept Pop is produced in five-piece limited editions, while the Endeavour Minute Repeater Tourbillon Concept Pop is available as unique pieces, making each one truly one-of-a-kind.

The Endeavour Small Seconds Concept Pop price starts at CHF 30,500 ≈ AED 130,800, the Endeavour Tourbillon Concept Pop at CHF 75,000 ≈ AED 321,500, and the Endeavour Minute Repeater Tourbillon Concept Pop is priced at CHF 305,772 ≈ AED 1,310,600.
For more information, you can visit the official website of H. Moser & Cie.
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