Introducing H. Moser & Cie. Announces the New Pioneer Centre Seconds Sunny Side Up Watch

Few watchmakers possess the audacity to mix high horology with humor and fewer still manage to do so without compromising on craftsmanship. But H. Moser & Cie. has made this balancing act part of its identity. Through the Pioneer collection, the brand has consistently redefined what a modern luxury sports watch can look and feel like: technically refined, visually striking, and unafraid to challenge convention.

Now, in its latest creation, Moser injects a dose of playful surrealism into the Pioneer collection. The "Pioneer Centre Seconds Sunny-Side Up", drawing inspiration from the humble breakfast egg, this timepiece fuses culinary whimsy with haute horlogerie, inviting wearers to look at time and tradition through a brighter, more ironic lens.

Encased in stainless steel, the watch comes in a 40mm diameter and a 12mm thickness. The case combines polished and brushed finishes to enhance its dynamic presence, catching light at every angle without distracting from the bold dial. A screw-down crown ensures secure handling and reinforces the watch’s robust character, while sapphire crystals on both the front and back provide clarity and scratch resistance. With a water resistance rating of 120 metres, this timepiece is designed not just to amuse, but to endure.

The dial is undeniably its most arresting feature, a radiant yellow fumé that gleams like a sun-kissed yolk, fading to black around the edges in classic Moser fashion. Its vibrant sunburst pattern adds depth and energy. Applied faceted indices bring a touch of sharpness and precision, while discreet Super-LumiNova dots mark the hours, matching the subtle glow on the elegant leaf-shaped hours and minutes hands. A needle-shaped central seconds hand sweeps smoothly across the dial, tying together a composition that’s as whimsical as it is meticulously crafted.

The watch is powered by the HMC 201, a beautifully engineered in-house automatic movement. Beating at a frequency of 21,600 vibrations per hour (3Hz), it delivers a 72-hour power reserve, ensuring consistent performance over extended periods. The movement is equipped with an original Straumann balance spring, a hallmark of Moser’s horological expertise and is finished in a sleek anthracite tone with gold engravings for a refined, modern aesthetic. Viewed through the sapphire caseback, the skeleton rotor adds a dynamic touch, revealing glimpses of the movement in action while maintaining the brand’s unmistakable attention to detail.

Completing the visual metaphor, the Pioneer Centre Seconds Sunny-Side Up comes fitted with a white rubber strap that mirrors the pristine clarity of stiff egg whites, a playful counterpart to the yolk-inspired dial. For those seeking a more classic look, the watch is also available with a stainless steel bracelet, offering a refined alternative to the sportier rubber strap. Priced at CHF 14,500 approximately AED 65,300 for the rubber strap.

For more information, you can visit the official website for H. Moser & Cie.