News Florent Perrichon Appointed CEO of Laurent Ferrier

Laurent Ferrier, the esteemed Swiss independent watchmaking brand, has announced the appointment of Florent Perrichon as its new Chief Executive Officer. Florent Perrichon has over 25 years of experience in luxury brand management and global distribution, having held senior positions at companies such as TAG Heuer, De Beers, and Cerruti.

Florent's impressive track record includes working with prominent luxury groups such as LVMH, where he spent six years at TAG Heuer and De Beers. He also served as CEO of Cerruti, where he successfully led a brand transformation, further solidifying his reputation as a visionary leader.

Florent Perrichon is a graduate of the prestigious École Polytechnique in Paris and holds a master’s degree that complements his extensive professional achievements.

“It is with pride and enthusiasm that I begin this new phase at the helm of this exceptional brand, alongside Laurent Ferrier and François Servanin,” said Florent Perrichon.

Since joining the board of Laurent Ferrier in 2013, Florent Perrichon has gained a deep understanding of the brand’s philosophy and values. “It is a true honor to lead this iconic Maison,” he added.

Laurent Ferrier was founded in 2010 by Laurent Ferrier and François Servanin, born from a shared vision to create timepieces that combine exceptional quality and elegance. François Servanin, Laurent's motorsport partner and close friend, gave Laurent complete creative freedom to bring his horological vision to life. Laurent Ferrier chose to follow in the footsteps of his father and grandfather, combining his family’s watchmaking heritage with an unwavering pursuit of excellence.

For more information visit Laurent Ferrier’s official website.