Introducing Farer Unveils the All-New Integra Collection

Farer has unveiled the new Integra Collection, a series of four timepieces that embody the brand’s vision of the modern urban sports watch, a category defined by integrated bracelets and a design language that blends rugged durability with refined elegance. The name “Integra” stems from the Latin integer, meaning “whole” or “complete,” reflecting the collection’s harmonious design ethos.

True to Farer’s philosophy, every detail is conceived in the brand’s London design studio before production is entrusted to skilled Swiss artisans, ensuring a fusion of British creativity and Swiss horological precision. The result is a watch as at home in the boardroom as it is on a weekend getaway.

This new collection consists of four distinct models, each named with a Latin term that alludes to its dial's character: the ink blue Tenebris, the salmon pink Cuprum, the malachite Viridis, and the mother-of-pearl Perlarum. 

While each model boasts its own unique aesthetic, they share the same architectural DNA, from the sculpted case to the meticulously engineered movement within, creating a family that is both diverse and unified.

Every Integra model is housed in a 38.5 mm case crafted from 316L marine-grade stainless steel, with a 42 mm lug-to-lug span and a slim 10.3 mm profile, including the curved sapphire crystal. Satin-brushed surfaces dominate the design, imparting a robust, tool-watch feel, while Grade A mirror-polished chamfers trace the case and bezel for a refined contrast. The case is water-resistant to 100 m, enhanced by a screw-down crown inset with a bronze cap embossed with Farer’s ‘A’ logo.

The Tenebris features a versatile ink-blue dial with a multi-textured layout: a sunray-brushed central sector radiating outward, surrounded by a finely grained outer surface.

The Cuprum, sharing the same construction, offers a rich salmon-pink tone that balances warmth and sophistication an appealing alternative to classic dial colours.

The Viridis showcases a dial cut from a single piece of natural malachite, celebrated for its distinctive ribbon-like green banding. Each dial is unique, with patterns formed over millennia, ensuring no two pieces are alike.

The Perlarum opts for a subtler iridescence in its mother-of-pearl dial, offering a gentle shimmer that shifts with the light without appearing overly flashy.

Across all four models, deeply etched horizontal lines echo the integrated bracelet links, creating a continuous “track pattern” around the watch. The Tenebris, Cuprum, and Viridis feature applied silver markers, batons mixed with Arabic numerals filled with Grade X2 Super-LumiNova. The bevelled hour and minute hands, also lume-filled, are colour-matched at the base for a “floating” effect. Seconds hands are dial-coloured with polished tips.

The Perlarum employs Farer’s Lumicast markers, solid ceramic and lume blocks with black overprinting, creating a striking backlit glow when charged. Gloss-black hour and minute hands and an inverted white-and-black seconds hand ensure maximum contrast against the pearly dial.

A sapphire crystal caseback reveals the Swiss-made Sellita SW300-1 Top Grade movement, adjusted in five positions for precision. This automatic calibre offers a 56-hour power reserve and beats at 28,800 vph (4 Hz).

The integrated stainless-steel bracelet features brushed outer links and separate polished centre links. A discreet butterfly clasp incorporates a 6 mm on-the-fly micro-adjustment system. Quick-release spring bars enable easy swaps to the included rubber strap.

The new Integra watches are part of Farer’s permanent collection, with prices varying by edition: USD 1,650 (AED 6,060) for the Cuprum and Tenebris, and USD 1,765 (AED 6,425) for the Viridis and Perlarum.

For more information, visit Farer's official website.