Introducing DOXA Expands Its SUB Lineup with the New 'Sea Emerald' Dial

Swiss watchmaker DOXA expands its SUB lineup with the captivating new 'Sea Emerald' editions, spanning five key collections: SUB 200, SUB 300T, SUB 300, SUB 600T, and SUB 300 Carbon. Alongside this release, DOXA also unveils new NATO-style straps, adding even more versatility to the collection.

The 'Sea Emerald' hue made its debut at Geneva Watch Week in March, initially limited to the SUB 200T. However, due to the tremendous response from collectors and enthusiasts, DOXA is excited to announce at Geneva Watch Days 2024 that this striking shade has officially joined the ranks of the SUB series' color palette as the eighth signature color. Now available across five major collections—SUB 200, SUB 300T, SUB 300, SUB 600T, and SUB 300 Carbon—'Sea Emerald' continues to showcase DOXA's innovative spirit and deep heritage.

These models are adorned with sunburst-finished dials that catch and play with light, enhancing the dynamic beauty of the 'Sea Emerald' color. Some references, including the SUB 300T and SUB 300, feature subtle gold accents that add an extra layer of elegance. Of course, all models retain the signature technical prowess that has defined the SUB line since its inception in 1967.

DOXA’s close ties to the oceans and aquatic environments are reflected in the 'Sea Emerald' hue, which evokes the shimmering greens of waves, currents, and waters around the world. Deep and refined, this color has been enthusiastically embraced by watch lovers and collectors alike. Its introduction as the eighth official color across six SUB collections marks a significant aesthetic and symbolic moment for the brand.

Each model also comes with the option of a matching green NATO-style strap, complementing the FKM rubber straps or iconic Beads-of-Rice bracelets, enhancing the versatility and appeal of the new 'Sea Emerald' editions.

Prices:

• SUB 200 ‘Sea Emerald’
  • Stainless steel bracelet: 1,090.00 CHF / 4,460 AED
  • Green Nato: 920.00 CHF / 3,770 AED
• SUB 300T ‘Sea Emerald’
  • Stainless steel bracelet: 1,890.00 CHF / 7,740 AED
  • Green Nato: 1,530.00 CHF / 6,270 AED
• SUB 300 ‘Sea Emerald’
  • Stainless steel bracelet: 2,590.00 CHF / 10,610 AED
  • Green Nato: 2,420.00 CHF / 9,910 AED
• SUB 600T ‘Sea Emerald’
  • Stainless steel bracelet: 1,490.00 CHF / 6,100 AED
  • Green Nato: 1,390.00 CHF / 5,690 AED
• SUB 600T ‘Sea Emerald’ Ceramic Bezel
  • Stainless steel bracelet: 1,350.00 CHF / 5,530 AED
  • Green Nato: 1,250.00 CHF / 5,120 AED
• SUB 300 Carbon ‘Sea Emerald’
  • FKM rubber strap: 3,890.00 CHF / 15,930 AED
  • Green Nato: 3,540.00 CHF / 14,490 AED

For more information please visit Doxa’s official website.