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News Breguet Announces the Appointment of Gregory Kissling as its New CEO

Replacing Lionel a Marca, and beginning a new chapter with the brand

ByWaqt

07.10.2024

2 minutes read

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Breguet and its President Marc Hayek have announced the appointment of Gregory Kissling as its new CEO. Kissling will succeed Lionel a Marca, who has served as CEO since 2021. Marca is reportedly transitioning to a new role at Blancpain, while also taking on responsibilities overseeing manufacturing for the Swatch Group’s high-end division, which owns both Breguet and Blancpain.

Gregory Kissling, a Swiss microtechnology engineer with an MBA and a Master’s degree in Luxury Management, began his career at Cartier as a movement designer, eventually overseeing all calibers. In 2004, he joined Omega, where his influence steadily grew, culminating in his appointment to the brand's management team in 2014. By 2022, he had risen to Vice President of Product Development, playing a key role in the launch of several iconic timepieces, including the revival of Caliber 321 and the creation of the widely recognized Speedmaster Snoopy, among others.

As of October 1, 2024, Kissling has been appointed CEO of the prestigious House of Breguet, where he will report directly to President Marc Hayek. His leadership is anticipated to bring new innovations and ideas, continuing the legacy of the brand’s founder, the French master watchmaker Abraham-Louis Breguet.

2024