Introducing Bell & Ross Presents the BR 05 Sincere White Lum

Bell & Ross, in collaboration with Sincere Fine Watches Singapore, unveils the BR 05 Sincere White Lum, a special edition marking the debut of a Full Lum dial in the brand’s urban collection. Featuring a striking red-and-white theme inspired by Singapore’s national flag, this timepiece celebrates the nation’s 60th National Day and is available exclusively through Sincere Fine Watches Singapore.

Staying true to the BR 05 collection’s signature design, the watch is housed in a 40 mm angular case that combines polished and satin-brushed surfaces. Polished bevels accentuate the geometry, while the rounded-square silhouette, layered bezel, and iconic exposed screws preserve the model’s instantly recognizable identity.

The dial, coated with Super-LumiNova X2, delivers exceptional brightness and legibility, a hallmark of Bell & Ross’ celebrated luminescent editions. 

Its layout draws inspiration from the brand’s cockpit-instrument DNA, echoing the BR 03 with bold military-style Arabic numerals at 12, 3, 6, and 9 o’clock, complemented by a round date window at 4:30.

At its heart beats the automatic BR-CAL.321, based on the Sellita SW300-1, operating at 28,800 vph (4 Hz) and offering a 54-hour power reserve.

Completing the look is an integrated bracelet that flows seamlessly from the case, featuring matching alternating polished and satin-brushed finishes. Priced at USD 6,145 which is equivalent to approximately AED 22,600.

For more information you can visit the official website of Sincere Fine Watches.