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A New Addition to the LUM collection with a fully luminescent case
In 2022, Bell & Ross introduced the BR-X5, which garnered attention for its distinctive and bold design. Now, at Dubai Watch Week 2023, the brand unveils the "BR-X5 Green Lume". This new iteration replaces the stainless steel case with a titanium case, coated with LM3D material developed exclusively for the brand. This unique material causes the entire case to glow in a vibrant green luminescence.

The BR-X5 Green Lume is encased in a 41mm x 12.80mm case crafted from Grade 2 microblasted titanium with a black DLC coating. However, what truly sets it apart is the use of LM3D material, a proprietary development for Bell & Ross. The case is further enhanced by upper and lower inserts made from green luminescent fiberglass composite transforming the entire case into a luminous spectacle, radiating a brilliant green glow. The case is surrounded by a fixed bezel in Grade 2 microblasted titanium, with a luminescent composite insert, adding to the watch's distinctive appearance. The sapphire crystal with anti-reflective coating ensures clear visibility of the dial, with s screw-down crown and guards maintain the watch's bold design. Flip it over, and you'll find a caseback in DLC-coated titanium, revealing a smoked sapphire crystal.

The matte black dial features applied hour markers and openworked hands, coated with Super-LumiNova, ensuring readability even in the darkest of settings. The luminous track around the date window at 3 o’clock, and the power reserve indicator at 9 o’clock adds a touch of functionality to the timepiece, while the black flange features a 60-minute scale with green markings.
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Powering the BR-X5 Green Lume is the BR‐CAL.323, an automatic movement that is chronometer certified by COSC. It operates at a frequency of 28,800 vph (4Hz) and offers 70 hours of power reserve. The watch is paired with a Black openworked rubber strap with a DLC-coated steel folding clasp.
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The Bell & Ross BR-X5 Green Lume is available as a limited edition of only 500 pieces, with a price of CHF 13,000, equivalent to AED 54,000.
For more information Please visit Bell & Ross official website.
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