News Audemars Piguet Announces Its Participation in Watches and Wonders 2026

The 2026 edition of Watches and Wonders, the world’s most important watchmaking event, will see the arrival of Audemars Piguet, the historic manufacture from Le Brassus, alongside ten other new brands. For the first time, the programs of the Salon and In The City will merge into a single event, offering a truly immersive experience with unforgettable highlights throughout a full week of discovery from April 14 to 20, 2026.

Watches and Wonders Geneva 2026 will welcome eleven new exhibitors, led by Audemars Piguet, the oldest fine watchmaking manufacture still owned by its founding families. The brand will join major names such as Rolex, Patek Philippe, and Vacheron Constantin.

Among the newcomers is L’Épée 1839, which is now part of the LVMH Group and remains the only Swiss manufacture specializing in the production of high-end clocks. Other new participants include Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B, and Sinn Spezialuhren. With these additions, the number of exhibiting brands will rise to 66.

Next year’s edition will also bring changes among existing participants: H. Moser & Cie. and Frédérique Constant will move to new locations within the Salon and expand their booths. At the same time, four maisons will not be present in 2026: Montblanc (Richemont), Bell & Ross (France), Speake-Marin (Switzerland), and MeisterSinger (Germany).

To accommodate this growth, the Salon is expanding while maintaining visitor comfort and service quality. Independent artisan-creators will now be divided between two areas: the Carré des Horlogers (increasing from 16 to 23 exhibitors) and the Mezzanine (from 9 to 15 exhibitors), offering greater visibility and a more consistent layout.

Commenting on the developments, Matthieu Humair, CEO of the Watches and Wonders Foundation, confirmed that the 2026 edition will further expand with more events, meetings, and gatherings throughout the city of Geneva, extending beyond the exhibition halls near the airport.

Watches and Wonders Geneva 2026 will be held from April 14 to 20, with four professional days dedicated to retailers and journalists, followed by three days open to the public.