News Antoine Pin Departs TAG Heuer as CEO

After less than two years at the helm, Pin begins a new chapter in his professional career.

TAG Heuer is facing another leadership change as Antoine Pin exits his role as CEO, LVMH has confirmed, adding further uncertainty to the group’s watch division at a time when the market remains challenging ahead of LVMH Watch Week in Milan.

 

Following the announced departure of Bvlgari CEO Jean-Christophe Babin, effective June 2026, Antoine Pin will also be leaving the helm of TAG Heuer, one of LVMH’s largest watch brands. Pin, who joined TAG Heuer in 2025 after serving at Bvlgari, will be stepping away from the group after a 23-year career. LVMH stated that he has “decided to start a new chapter in his career.” No successor has yet been named, though the group said an announcement will be made soon.

 

Pin was appointed CEO of TAG Heuer in July 2024 as part of a broader executive reshuffle within LVMH’s watch division. He succeeded Julien Tornare, who held the position for just six months before being appointed CEO of Hublot. Until April 2025, LVMH’s watch division was overseen by Frédéric Arnault, before Jean-Christophe Babin of Bvlgari was named head of the division.

 

A graduate of HEC Paris, Pin began his career at TAG Heuer in 1994 as a junior sales manager for DFS and the Middle East, prior to LVMH’s acquisition of the brand in 1999. He later joined the LVMH group as international marketing director at Zenith in 2002 and went on to hold several senior management roles before being appointed managing director of Bvlgari’s watch business.

 

One of the most notable developments during Pin’s tenure at TAG Heuer was the brand’s return to Formula 1 as official timekeeper, under a global 10-year partnership with parent company LVMH.

 

LVMH Watch Week will showcase new releases from nine watch brands within the group’s portfolio: TAG Heuer, Hublot, Zenith, Bvlgari, Gérald Genta, Daniel Roth, Tiffany & Co., L’Epée 1839.

 


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