Interview A Deep Dive with Thierry Stern: The Grand Exhibition "Watch Art" Tokyo 2023 and The Future of Patek Philippe

An undeniable triumph, the Tokyo Grand Exhibition "Watch Art" witnessed the staggering attendance of 60,000 visitors. It was a spectacle that not only showcased the best of Patek Philippe’s watchmaking genius, but also celebrated the brand's intricate historical tapestry and its deep-rooted commitment to horological artistry.

"The main purpose of the Grand Exhibition is to say thank you to our clients", Stern stated. According to him, these exhibitions are not solely about commerce but serve to honor Patek's passionate clientele, offering them an opportunity to discover the brand's entire collection, a feat impossible at any one retailer. Stern further elucidated the aim to use these exhibitions as an educational platform for the younger generation and a treat for the seasoned connoisseur.

Patek Philippe’s Grand Exhibitions indeed play host to a diverse crowd – from collectors and watch enthusiasts to the curious onlookers who know of the brand but are yet to delve deeper into its offerings. Stern expressed his appreciation for this mixed audience, noting the importance of sharing knowledge with everyone, even those who may not have the means to purchase a Patek Philippe timepiece at present.

The Tokyo exhibition was monumental in its scale, featuring almost 500 timepieces and objects spread over a massive 2,500 square meter space at the Sankaku Hiroba. Six exclusive limited editions were launched, including two globally debuting technical timepieces: a self-winding Quadruple Complication (Reference 5308P-010) and the first World Time watch with a date display synchronized with local time (Reference 5330G-010).

When asked about the traveling collection for these Grand Exhibitions, Stern revealed that while the current collection remains consistent, the rare handcrafts section always showcases a new collection tailored for the specific location. The Museum pieces also try to bring forth timepieces that resonate with the history and culture of the host country.

Wrapping up the interview, Stern confirmed that the tradition of Grand Exhibitions will continue with the next big event scheduled to take place in Milan in 2025.

This interview not only unveiled the scale and grandeur of Patek Philippe's Grand Exhibitions, but also provided a deeper understanding of the brand's vision and passion. It's safe to say that Patek Philippe, under the insightful leadership of Thierry Stern, remains steadfast in its commitment to horological excellence and its profound appreciation of its global patrons.

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