Article of the week
The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Brellum

Brellum is an independent Swiss watch brand founded in 2016 by Sébastien Muller, who comes from a family with over four generations of watchmaking expertise. The brand's headquarters is located in Porrentruy, Switzerland, within the heart of the Jura region, known for its rich horological heritage.

Brellum focuses on creating high-quality, limited-production mechanical watches that combine timeless design with modern functionality. The brand is particularly celebrated for its COSC-certified chronometers, which highlight precision and reliability. Each Brellum timepiece is a testament to Swiss craftsmanship and attention to detail.