Article of the week
The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Ball

Ball Watch Company was founded in 1891 by Webster Clay Ball in Cleveland, Ohio. The brand was originally established to improve railroad timekeeping in the United States after a tragic train collision in 1891 due to inaccurate watches. Ball watches quickly became known for their precision, reliability, and innovative use of anti-shock and luminous technologies. Today, the company continues to produce robust and highly accurate timepieces, blending traditional craftsmanship with modern innovation.