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The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Glossary

Brushing

Brushing, also known as satin finishing, is a technique used to create a specific pattern resembling a fabric texture on the surface of watch components. It involves the use of a brush or abrasive material to create parallel and fine lines.


Typically, the brushing technique is applied to metal surfaces, such as stainless steel or titanium, although it can also be used on other materials like gold or platinum. It is commonly used on watch cases, bracelets, and dials to enhance their appearance and create a distinctive visual effect.

The brushing technique involves creating fine and evenly spaced lines that can be horizontal, vertical, or diagonal, depending on the desired effect. These lines give the surface a textured and satin-like finish, adding depth and visual interest to the watch.