Article of the week
The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Glossary

Brilliant cut

The brilliant cut is a process in which diamonds used in watchmaking are cut to enhance the brilliance of the diamond set on the watch. It is one of the most famous diamond cuts, known for its ability to increase the visual properties and sparkle of the diamond.


The brilliant cut is characterized by its multiple facets, which are precisely arranged in a symmetrical pattern to optimize the reflection and refraction of light within the diamond. .