Article of the week
The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Glossary

Bi-Directional Rotating Bezel

The rotating bezel is a frame surrounding the watch crystal that can rotate both clockwise and counterclockwise. It serves various functions, such as measuring elapsed time or setting a specific time. The bezel often features time markings or divisions to aid in time reading or timing tasks.


The bidirectional rotation of the bezel offers maximum flexibility for starting and adjusting timing. It is commonly used in diving watches to track air supply for divers. This feature is a practical addition to the watch design, enhancing its functionality.

Rolex GMT ‑ Master II