Introducing Ferdinand Berthoud Unveils the Mesure du Temps 1787 Chronomètre FB 2TV
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.
That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.
Art Deco, short for Arts Décoratifs, is an art style that was first seen in France during the 1910s and quickly spread across Europe and America in the 1920s. It became known for its bold use of colors, geometric shapes, and clean, symmetrical lines. The style embraced a sense of luxury, modernity, and elegance.
Art Deco's influence went beyond just decorative design, leaving a lasting mark on architecture, fashion, furniture, and, of course, watchmaking. Its aesthetics continue to inspire modern designs.
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