Article of the week
The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Glossary

Applied

It's the process of applying numbers, symbols, or indicators onto the dial of a watch to indicate the time or other functions. These markers are typically designed in a decorative manner to add an aesthetic touch to the dial and the watch as a whole.


Applied markers in watches are typically made from Superluminova, Tritium, or metal, and sometimes diamonds or gemstones.