The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Glossary

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Glossary
AM/PM indicator

AM/PM indicator

An AM/PM indicator on a wristwatch is a feature that displays whether it is morning or evening. This feature is commonly found on digital watches and is usually represented by the letters "AM" and "PM" on the watch face. The indicator can be useful for people who need to keep track of time in 12-hour format and want to avoid confusion between morning and evening.

Some analog watches also have an AM/PM indicator in the form of a day/night disc that rotates to show whether it is day or night. This is often seen in watches with complications such as world time or dual time zone displays.

It's worth noting that many modern digital watches use a 24-hour format, which eliminates the need for an AM/PM indicator. In these watches, the time is displayed in a continuous cycle of 24 hours, with no need to distinguish between morning and evening.