
Introducing The New Zenith Chronomaster Original Triple Calendar
Welcome to the hub of the horoloy
In 2009, longtime friends Alain Marhic and Joseph Chatel set out to add a distinct French touch to the global watchmaking landscape. With Alain’s experience in the industry—honed during his time at Quiksilver—he returned to the Vallée de Joux to deepen his expertise. He brought on Jérôme Mage, the visionary behind Jacques Marie Mage eyewear, as creative director, while Joseph handled financial strategy. Their brand, March LA.B, was born, "March" honoring a meaningful month for the founders, and "LA.B" symbolizing their connection to Los Angeles and Biarritz, the cities they call home.
Introducing Bvlgari Shines Again with the World's Thinnest Tourbillon
Introducing Rolex Launches the Daytona 126518LN in Yellow Gold with a Turquoise blue Dial
Hands on Patek Philippe Unveils the Split-Second Chronograph 5370R
Introducing A. Lange & Söhne Unveils the Minute Repeater Perpetual
Introducing F.P.Journe Launches the Chronomètre Furtif with a Striking Tungsten Carbide Case
Introducing Gerald Charles Unveils the Maestro GC Sport Tennis Watch