The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Chronora

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Chronora

Born in Abu Dhabi, Chronora began as a pursuit to redefine timekeeping through a modern lens, blending precision with forward-thinking design. After years of development, the brand was founded out of a passion for creating watches that not only measure time, but also express innovation and artistry. The name “Chronora” is derived from the Greek word chronos, meaning time, symbolizing a deep connection to tradition, while the brand’s contemporary aesthetic embodies the future of watchmaking. Each Chronora timepiece merges past and future, offering both elegance and performance for those who appreciate innovation in their everyday lives.

Founded by Awadh Al Mur, the brand is the result of over three years of meticulous design aimed at fusing vintage charm with modern craftsmanship. Launching in one of the most competitive categories—chronographs—Awadh introduced three bi-compax chronographs inspired by the natural beauty of the UAE. The debut trio includes: Al Mugheirah, Al Dhanna, and Liwa.