Article of the week
The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Casio

Casio is a Japanese watch brand that was founded in 1946. The brand is known for its innovative and technologically advanced watches, including digital watches, analog watches, and smartwatches.

One of Casio's most famous and iconic watches is the G-Shock series, which was introduced in 1983. The G-Shock line is known for its rugged design and shock-resistant construction, making it popular among athletes and outdoors enthusiasts. Another popular line from Casio is the Edifice series, which features stylish and sophisticated analog watches with advanced features such as chronographs, world time, and solar power.

Casio also offers a range of digital watches, including the popular Calculator Watch, which allows users to perform simple calculations on their wrist. The brand's smartwatch offerings include the Casio Pro Trek line, which features rugged outdoor watches with GPS, barometer, and other advanced features.