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The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Bamford

Bamford is a British luxury watch brand founded in 2004 by George Bamford, who comes from a family with a long history in the luxury watch industry. The company specializes in the customization of high-end watches, mainly Rolex and TAG Heuer models.

Bamford's customization process involves a variety of services, from personalized engravings to complete reworking of the watch's appearance and functionality. This includes changes to the watch's dial, bezel, case, and bracelet, as well as modifications to the watch's internal mechanism. The brand offers a wide range of customization options, including different materials, colors, and finishes.

Despite being a relatively young brand, Bamford has made a name for itself in the luxury watch industry thanks to its innovative and unique customization services. The brand has collaborated with numerous high-end fashion labels and iconic brands, such as Bentley and Aston Martin, to create limited-edition timepieces.