The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Atowak

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Atowak

Established in 2010, the primary mission of ATOWAK is to assist microbrands in the creation of mechanical watches. Over the course of ten years, the brand has garnered valuable experience in watch design and development within the mechanical watch industry.

One of ATOWAK's key strengths lies in its ability to offer a diverse array of watch components, including movements, cases, straps, dials, hands, and other adornments. This flexible chain of watch developments allows them to curate unique timepieces that stand out in the market.

Notably, in the year 2020, ATOWAK achieved global recognition and acclaim for their ETTORE series. This series was widely praised for its incorporation of advanced technology and innovative design elements, all while remaining accessible at an affordable price point. The success of the ETTORE series further solidified ATOWAK's position as a brand that delivers quality and value to its customers.

ATOWAK's overarching mission centers around a creative fusion of original ideas, intricate time display methods, and fine machinery. By combining these elements, the brand aims to redefine wrist aesthetics, offering customers watches that are not only visually appealing but also represent a harmonious blend of technology and artistry.