Introducing Ferdinand Berthoud Unveils the Mesure du Temps 1787 Chronomètre FB 2TV
Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.
That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.
on April 8, 2016 over a lunch meeting in the a Restaurant in Zürich Pascal Stübi and Tom Morf discuss an idea of classic timepieces into the digital age, they said what if we take everything we love about Swiss watchmaking and advanced technology and combining them as only we can a mechanical movements, high tech, and classic design, all intelligently integrated to form a watch that is as beautiful as it is clever. and during Dubai Watch Week was the global launch for the brand. The idea Building a bridge between different cultures The founders wanted to stir up the Swiss watch industry Accepting the technical challenge.
The name of the company, Aramedes, originated from the founders' highest respect and appreciation for Islamic culture, which boasts a rich history and noteworthy achievements in literature, philosophy, science, medicine, mathematics, and art. The significance of sunrise and sunset as essential elements in the Muslim world is crucial for those who observe their spiritual and religious practices on a daily basis. Therefore, the meaning behind the name Aramedes is as follows:
Ara = Arabian Peninsula (the cradle of Islam)
Me = Mecca / Medina (the two holy cities)
Des = Design / Engineering / Switzerland
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