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Welcome to the hub of the horoloy
Welcome to the hub of the horoloy
Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.
That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.
IN 2024, a new indie brand joined the world of haute horlogerie: ALTO Watches. Based in Paris, ALTO is a French watch brand founded by Thibaud Guittard, a former marketing manager for Audemars Piguet in the French market. The brand was established to bridge the gap between watchmaking and the creative arts. The name "ALTO" stands for "Art and Limited Time Objects," reflecting its commitment to artistic and exclusive timepieces.
The inaugural model, ART 01, draws inspiration from 1970s design, particularly the bold aesthetics of that era’s concept cars. Featuring a unique faceted titanium case and a complex sapphire crystal.
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