News 6th Edition of Geneva Watch Days 2025

From Thursday, September 4 to Sunday, September 7, 2025, Geneva Watch Days returns with its 6th edition, charting a bold course defined by fresh ideas, record participation, and an enriched, engaging program.

Following a highly successful 2024 edition that welcomed more than 13,800 visitors, 600 media representatives, and 250 retailers from around the globe, Geneva Watch Days is preparing to reach even greater heights.

This year, the event will unite a record 66 participating brands up from 53 last year reflecting the richness, diversity, and creative audacity of contemporary watchmaking.

One of the most exciting additions to this year’s agenda is Calibership, a delightfully technical and first-of-its-kind competition dedicated to the fine art of regulation, an often underappreciated watchmaking discipline. Forty young talents, guided by students from the Geneva Watchmaking School, will regulate Sellita movements in a challenge to meet COSC certification standards.

Founded in 2020 by six pioneering brands Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie., and MB&F. Geneva Watch Days was built on a modern, collaborative philosophy. Light, flexible, and self-managed, the event offers a shared platform for showcasing the latest in horological innovation while empowering each brand to host its own decentralized experiences.

Building on the success of its “By the lake, by the sea” concept, the Central Pavilion returns with a refreshed scenography that embraces an even more summery, relaxed elegance. Expect billowing sails, striped deckchairs, and nautical accents that enhance the lakeside ambiance. At the heart of this setting, around 150 exceptional timepieces will be presented in an open-access exhibition, offering professionals, collectors, and the general public a moment that is as welcoming as it is inspiring.

Participating Brands – Geneva Watch Days 2025

Akhor, Alpina, Alto, Amida, Artisans de Genève, BA111OD, Beauregard, Beda’a, Behrens, Bianchet, Bimbu, Breitling, Bremont, Bulgari, Claude Meylan, Corum, Czapek & Cie, David Candaux, De Bethune, Dennison, Doxa, Egeiro, Emmanuel Bouchet, Favre Leuba, Fears, Frédéric Jouvenot, Frédérique Constant, Furlan Marri, Genus, Gerald Charles, Greubel Forsey, H. Moser & Cie., Hautlence, Jacob & Co., Konstantin Chaykin, Krayon, L’Epée, L. Leroy, La Fabrique du Temps Louis Vuitton, Laurent Ferrier, Lederer, Linde Werdelin, Louis Erard, Louis Moinet, Massena LAB, Maurice Lacroix, Mauron Musy, MB&F, Micromilspec, Ming, Oris, Perrelet, Phillips in association with Bacs & Russo, Raketa, Renaud Tixier, Singer Reimagined, Speake Marin, Squale, Stollenwurm, TAG Heuer, Trilobe, Tutima, Ulysse Nardin, Unimatic, Urwerk, and Zenith.

Jean-Christophe Babin, CEO of the Bulgari Group and Chairman of Geneva Watch Days, remarked:

“Open! Dare! Innovate! Geneva Watch Days exists for exactly that: to create in a relaxed, unapologetic spirit, a highlight for media, retailers, and above all, for the people who matter most to us: our customers. As a founding brand in 2020, and on behalf of all those who have kept the heartbeat of this event alive, I’m proud to see it evolve while preserving its energy and freedom of tone. Even in today’s digital age, nothing replaces human contact, authentic encounters, and meaningful dialogue, whether with industry professionals or the wider public. That’s why we continue to open our doors to all who share this spirit: the creators, the disruptors, the forward-thinkers.”

Unique in the industry, the charity auction co-organized by Geneva Watch Days and Phillips, in association with Bacs & Russo, has raised over CHF 200,000 since its inception in 2023. The proceeds have given rise to the Pierre Amstutz Fund, named in tribute to the former director of the Geneva School of Watchmaking.

This meaningful initiative reflects the spirit of horological solidarity, supporting students and apprentices in financial difficulty by providing the resources they need to pursue their training and realize their dreams in watchmaking. 

For more information, visit the exhibition's official website.