The Louis Erard x Alain Silberstein Smile-Day Blue & Tourbillon Régulateur Blue

Louis Erard has spent recent years defining a very specific place for itself within contemporary Swiss watchmaking. Its strength lies in clarity of design and advanced mechanics. That balance has become central to Louis Erard’s identity.

That design awareness is especially visible in the brand’s collaborative work, where Louis Erard has shown a rare ability to absorb the language of an outside creative without losing its own. One of its most notable collaborations is with French designer Alain Silberstein, who has, over the years, developed a visual vocabulary that is instantly recognisable, one in which hands, markers, and displays become a composition of shapes as much as instruments of timekeeping.

Glossary

CVD

CVD coating, or Chemical Vapor Deposition, is an advanced technique in watchmaking used to enhance durability and aesthetics. The process involves placing the watch component in a vacuum chamber which removes air and pressure and where gaseous chemicals react at high temperatures. These reactions cause a thin, solid layer of material, often diamond-like carbon (DLC) or other specialized coatings, to bond with the surface at a molecular level.

This precise, controlled application ensures a uniform and ultra-hard finish, significantly improving scratch resistance, and corrosion protection. CVD is also highly versatile, allowing for a variety of finishes, including matte, glossy, and vibrant colors, which remain vivid and consistent over time. As a result, watches treated with CVD coating combine lasting performance with striking, modern aesthetics.